An electronic board around Merkato is used to hang printed advertisements. Aside from a recent directive by the Addis Abeba Construction Permits & Control Authority, there has been minuscule regulation over the supervision of advertisements plastered across the capital. The history of modern advertising traces its roots to 19th century Great Britain with slogans attached to images gaining popularity in markets with products of little differentiation. Advertising revenues have skyrocketed to close to a trillion dollars globally with the advent of social media and digital advertisements

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