Cattle market around the Qera area offers beating batons priced between 20 Br and 50 Br depending on the desired impact. As Ethiopia boasts the largest population of cattle in the continent with more than 65 million, the holiday season brings an annual uptick in revenue for herders and vendors. The combination of drought in Borena Zone, Oromia Regional State in the previous two years and a rise in contraband trade across national borders have pushed the price of a single ox to a shocking 200,000 Br. Holidays in Ethiopia entail the slaughter of an animal and communal feasting of beefy meals. More people are adopting a communal purchasing scheme traditionally called ‘kircha’ where groups of people purchase one large animal and divide the hunt equally amongst themselves.

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