A trader around the Saris area exhibits his goods on a car parked outside with hopes of attracting attention. Unlike the analogue method, in a digital era where advertisement spending is expected to reach around 50 million dollars a year, businesses are following the global trend of apportioning their promotional budgets towards social media sites. Advertisement has had a loose regulatory framework in the country with stringent laws passed by parliament in 2019 effectively prohibiting advertising alcohol on broadcast media.

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