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State Telco Unveils New Strategy as Competition Looms

Oct 1 , 2022

Frehiwot Tamiru, chief executive officer (CEO) of Ethio telecom, has introduced a new business strategy as the state-owned operator buckles up for its first taste of competition in the form of Safaricom Ethiopia Plc. Dubbed "LEAD", the strategy looks to drive growth through a focus on digital and financial services. Ethio telecom has increasingly turned its attention to digital services, beginning with the launch of Telebirr as the first non-bank entity to obtain a payment instrument issuer's license from regulators at the central bank. Two months ago, it launched loan and savings services on the platform as it continued pushing the boundaries in the financial sector. Ethio telecom reported 61.3 billion Br in revenues last year. It is among over two dozen of the largest state-owned enterprise to come under the umbrella of the Ethiopian Investment Holdings (EIH) earlier this year.

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BLOOM-MELON

Addis Abeba strives to be a city of distinction with a glamorous look. But lately, most parts of the city are overwhelmed by informal street vendors. Underneath the bridge around La Gare, commonly known as Lagahar, a street vendor sells pieces of watermelon from a mobile pushcart. Watermelon is a flowering plant species with more than 1,000 varieties worldwide. It lowers high blood pressure and cholesterol levels when taken regularly. Ethiopia exported 483tns of watermelon to Djibouti in 2018, w...

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THE CITY'S PULSE

Since its establishment during the reign of Emperor Haile Selassie, Meskel Square, on the interseciotn of Africa, Ras Mekonen and Jomo Kenyatta avenues, has been one of the landmarks of Addis Abeba. Having been the site for public gatherings, rallies and festivities like (Meskel celebration), the Square laid out a somewhat classy atmosphere to the city and has become a recreational centre with a mesmerizing look. Following the Beautifying Sheger Initiative, the refurbishment of the Square was in...

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SOOTHING RIDES

Addis Abeba's Stadium neighbourhood has been home to driving and cycling trainees for decades. Homeless children favour the location for its open spaces and high traffic. They ride rented bikes around on a school day. Pangs of hunger are numbed out by riding in circles on top of colourful bikes for the children. They were escaping vicious cycles of poverty on top of bicycles, if only for minutes...

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