A street vendor around the Stadium area sells high-quality images depicting Ethiopia's diverse tourist attractions. Ethiopia is lauded as a land of man-made and natural wonders with tourist attractions all over the region. However, the constant conflict has rendered too much of its vast heritage inaccessible over the past few years. While many expected a rebound from the two billion dollars lost in tourism revenues in 2022 after the November peace deal, the dawn of another conflict has cast an unfavourable shadow.