Fortune News | Dec 11,2021
A new bottled water brand, Tena Water, will join the thriving water bottling industry.
Built in Soro wereda, Hadiya Zone in the Southern region of the country, the project is owned by Bereket Bottled Drinking Water Plc, which invested a total of 120 million Br in the project. The plant sits on 30,000Sqm of land, while the production unit occupies 2,318Sqm.
With a production capacity of 15,000 half-litre bottles of water an hour, new machinery imported from a Chinese company for 1.5 million dollars, the plant is currently being installed.
"The spring water resource of the area and unavailability of other water bottling companies in the zone caused me to invest in this business," said Ayele Erkalo, founder of the company, who has been in the hospitality and transport business for the past two decades.
The factory has been under construction by Caraba Steelwork & Engineering Plc for the past three years and is expected to be finalised and become operational in three months. The plant is expected to create jobs for 200 to 250 individuals.
Upon completion, the company will bottle water, sourced from a spring in 350ml, half litre, one litre, 1.5Lt and two litre sizes.
Getting foreign currency to finalise the project on time was the major challenge faced by the company, according to Hiruy Getachew, project manager of Tena Water.
The zone's investment bureau granted support to the company, according to Mitku Zeleke, acting director of the zone's investment bureau, which has registered 251 investments with a total investment value of 1.4 billion Br, of which 84 of the projects are agricultural and 39 are industrial.
"We granted the company duty-free privileges for the import of the machinery," Mitku told Fortune.
As a corporate social responsibility, the management of the company plans to donate 0.2pc of the revenues for an orphanage, according to Ayele.
Tena will join 76 other bottled water brands that are in the market duly registered and certified by the Ethiopian Conformity Assessment Enterprise.
The company has secured a certificate from the Enterprise, according to Sirgut Wolde, certification director at the Enterprise.
Demands for bottled water is pushing the number of bottling companies higher, according to Amare Wesene, a former general manager of Aqua Safe Water, one of the pioneer water bottlers.
"The increase of disposable income is also a factor for the demand increase," Amare said.
Though the demand for bottled water has increased, the existing 76 companies supply just five percent of total consumption in a country with a population of above 100 million. This is far below neighbouring Kenya, which has a population of 51 million and has 600 water bottling companies.
PUBLISHED ON Sep 24,2018 [ VOL 19 , NO 971]
Fortune News | Dec 11,2021
Radar | Jun 15,2019
Radar | Nov 21,2018
Fortune News | Apr 09,2022
Radar | Jan 11,2020
Fortune News | Oct 09,2021
Fortune News | Mar 28,2020
Radar | May 26,2021
Fortune News | May 04,2019
Viewpoints | Feb 06,2021
Dec 24 , 2022
Biniam Mikru heads the department of cabinet affairs under Mayor Adanech Abiebie. But...
Jul 2 , 2022 . By RUTH TAYE
On a rainy afternoon last week, a coffee processing facility in the capital's Akaki-Qality District was abuzz with activ...
Nov 27 , 2021
Against my will, I have witnessed the most terrible defeat of reason and the most sa...
Nov 13 , 2021
Plans and reality do not always gel. They rarely do in a fast-moving world. Every act...
Despite favourable indices, it is too soon to tell whether inflation has been tamed. Nonetheless, two clear lessons have emerged from the re...
Leaders of the National Election Board are in a charm offensive mood, of a sort. Last week, they organised a rare tour for members of the me...
When the country's most senior diplomats and envoys return back to their posts after two-week debriefings, they leave behind a point or two...
Jan 28 , 2023
It is not common to see an appointment for a senior federal government office stir de...
Jan 21 , 2023
Eyob Tekalign, state minister for Finance, took to social media platforms last week t...
Jan 14 , 2023
The longing for normalcy and a semblance of individual and collective security in Eth...
Jan 7 , 2023
The hallmark of Ethiopia's contemporary leaders could be a fascination with grandeur...
I spotted this woman who was standing by herself at a"small" wedding ceremony I had a...
Or see contact page