New Beer Flows in Market

May 4 , 2019

The latest brewery, formed by a joint venture between local, family-owned Kangaroo Industrial Group and United Africa Beverages Company, launched Anbessa Beer. The company opened the latest beer manufacturing plant in Modjo, Oromia Regional State, with an investment of 88 million dollars. The brand showcases an emblem of a lion on the move, with the tagline “crafted with courage”. “Our logo represents a generation of Ethiopians who are proud of who they are,” said  Misikir Mulugeta, marketing director of the company, which employees 240 people. United Beverages began production this month, has a brewing capacity of 1.6 million hectolitres and the packaging capacity of 800,000 hectolitres a year.



A street lamp around Addis Abeba Stadium melds into the concrete backdrop emblematic of the capital's ageing infrastructure. Over the past few years, Ethiopia's electric grid has been subject to destruction and theft, subjecting the public treasury to hundreds of millions in losses. Nearly half of the country's population does not have access to electricity. A series of projects by the World Bank has contributed to the slight but essential upgrade to the nation's grid, including a 500 million do...



A trio of donkeys drag along the main road in front of Menlik School around the Arat Kilo area. While the four-legged domestic animal is a venerated member of the Ethiopian labour force, its skin and meat are increasingly valued in the international markets. Rhong Chang, a donkey slaughterhouse operating in Assela Town, Oromia Regional State reopened its services after a seven-year break two years ago. Public outroar has often accompanied the entrance of donkey abattoirs into Ethiopia since anot...



A bustling market emerges under a bridge in the boroughs of the Bole Michael area. Addis Abeba City Administration has launched a series of aesthetic initiatives embalmed in themes of beautification and urbanisation that have removed thousands of shops built with makeshift tents. Above a quarter of Addis Abeba's labour force is engaged in the informal economy, which while often associated with connotations of illegality, remains a sizeable employer in emerging economies across the world. Calibra...