New Beer Flows in Market

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New Beer Flows in Market

May 4 , 2019

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The latest brewery, formed by a joint venture between local, family-owned Kangaroo Industrial Group and United Africa Beverages Company, launched Anbessa Beer. The company opened the latest beer manufacturing plant in Modjo, Oromia Regional State, with an investment of 88 million dollars. The brand showcases an emblem of a lion on the move, with the tagline “crafted with courage”. “Our logo represents a generation of Ethiopians who are proud of who they are,” said Misikir Mulugeta, marketing director of the company, which employees 240 people. United Beverages began production this month, has a brewing capacity of 1.6 million hectolitres and the packaging capacity of 800,000 hectolitres a year.

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