FORTUNE+ VIDEO SPONSORED CONTENTS ADVERTORIALS FORTUNE AUDIO Fortune Careers New TRADE AFRICA New

Fortune Logo


MOVING SHOP

MOVING SHOP

A car owner is using the trank to display his products for sale around Lebu. With various small businesses being closed due to the corridor development project, those with alternative platforms and entrepreneurial attitudes have capitalised on new spaces.

[ssba-buttons]
In-Picture

AUTO MARINES

Braving Addis Abeba's flooded streets like seasoned sailors, these cars navigate murky puddles and sudden waves with ease. Each splash exposes the city's drainage problems, turning morning commutes into off-road adventures through urban waterscapes that challenge both patience and suspension systems. As the rain pours, vehicles become submarines sailing through floods caused by infrastructural failures. Prolonged exposure to these floods risks serious damage to engines, brakes, and electrical sy...

Read more >>

In-Picture

DOMESTIC MUMMY

In the city's daily scramble, a lone porter hauls six stubborn black barrels meant to hold water but not so great at holding second chances. Like mummies wrapped in dark plastic, these containers conceal their hidden fate: hard to recycle, easy to forget, yet still pressed into service. Mercato, the country's largest market, holds these barrels and many more appliances...

Read more >>

In-Picture

INFINITE FEATURES

Temesgen Gebrehiwot (PhD), Founder and CEO of ETTA Solutions, Asfaw Alemu, CEO of Dashen Bank, and Seid Aragaw, Chief Marketing Officer of Ethio telecom, officially launched ‘Zoorya' on July 12, 2025, at the Sheraton Addis Hotel. Zoorya is an ERCA-compliant business automation platform that generates official receipts for the Revenues Office and can be customised for different business needs. The platform is expected to modernise Ethiopian enterprises through a partnership between Ethio teleco...

Read more >>