Fortune News | Mar 28,2026
Apr 15 , 2023
By Kidist Yidnekachew
The term "influencer" does not represent all social media content creators. I believe an influencer has the capacity to change the opinions of others. Still, not all social media personalities aspire to make a difference, some resorting to making money or promoting their works.
I know people interested in raising topics that stimulate the mind on their online platforms. They are far from gaining views or earning decent money but do it out of passion. They stick to their niche, stay loyal to their segment, and spend a lot of time doing research because they respect their audience. When raising unpopular ideas, they risk putting the information out there, although it might backfire. After all, the majority agreeing with something does not make it a fact.
I often hear them complain about how poorly their channel is doing. These people know exactly what to do to get more views and how to do it, but they would rather maintain integrity.
I once tried to help with ideas for generating more income through a reaction video I came across on YouTube. My friend firmly declined, replying he would rather quit making content than be the kind of creator that adds no value to viewers.
He considered watching reaction videos a waste of time and required no effort to laugh or usually make fake jokes. However, people are prone to subscribe to such effortless work while there is a vast pool of channels to enable growth.
People seeking to learn a skill or acquire information prefer to go to school. No one could deny the ease of access and convenience the Internet provides, although the reliability of the information is up for debate. We live in a society where having two degrees perceives one as more knowledgeable as opposed to having work experience of nearly a decade. There is no way a fresh graduate knows more about a field than someone who has been in the field for years and is engaged with the actual work. Indeed, there are exceptions to the rules, with people who have spent decades in a field turning it into a routine and declining to update themselves, while there are also fresh graduates who are well-read and willing to learn on the job.
Full-time content creation requires energy and time, especially if it is an original one supported by research. There are many contents on an online platform that spike interest and cultivate knowledge whose hard work may have passed unnoticed had it not been for the reactors. Meanwhile, the reactors make a good amount of money just by watching the videos with their audience.
This annoyed my friend because his efforts were lost in vain. People were too busy mindlessly watching reaction videos while he was toiling around to bring handy information that they could actually benefit from. Despite the nominal financial compensation, he failed to get recognition, leading him to believe society is not ready to learn and rather have fun.
Perhaps certain platforms are preferred for entertainment.
We are all overwhelmed with life; the last thing people want to do is turn to the Internet to be bombarded with a chunk of information. They may want to take a break and laugh it out by mindlessly watching funny and reaction videos.
Everyone is entitled to their preferences. The quest for knowledge is not always pleasing; not everyone wants to get on board.
PUBLISHED ON
Apr 15,2023 [ VOL
24 , NO
1198]
Fortune News | Mar 28,2026
Commentaries | Jul 25,2026
Viewpoints | Jun 28,2025
Radar | Aug 13,2022
Agenda | Jun 24,2026
Fortune News | Dec 08,2024
Fortune News | May 31,2026
Fortune News | Oct 06,2024
Sunday with Eden | Jul 11,2026
Fortune News | Sep 03,2022
Photo Gallery | 192206 Views | May 06,2019
Photo Gallery | 181978 Views | Apr 26,2019
Photo Gallery | 178720 Views | Oct 06,2021
My Opinion | 144235 Views | Aug 14,2021
Dec 22 , 2024 . By TIZITA SHEWAFERAW
Charged with transforming colossal state-owned enterprises into modern and competitiv...
Aug 18 , 2024 . By AKSAH ITALO
Although predictable Yonas Zerihun's job in the ride-hailing service is not immune to...
Jul 28 , 2024 . By TIZITA SHEWAFERAW
Unhabitual, perhaps too many, Samuel Gebreyohannes, 38, used to occasionally enjoy a couple of beers at breakfast. However, he recently swit...
Jul 13 , 2024 . By AKSAH ITALO
Investors who rely on tractors, trucks, and field vehicles for commuting, transporting commodities, and f...
Jul 25 , 2026
Ideally, citizens who have paid income tax all year should not have to reach for thei...
Jul 18 , 2026
Pressed in Parliament on jobs and household incomes, Prime Minister Abiy Ahmed (PhD)...
Jul 11 , 2026
At a market stall, reform arrives without a communique. It comes as a higher transpor...
Jul 4 , 2026
In the goldfields of the Benishangul-Gumuz Regional State, Ethiopia's balance-of-paym...
Jul 25 , 2026 . By BEZAWIT HULUAGER
Global Bank's Board of Directors have overhauled top management, after suspending sev...
Jul 25 , 2026 . By NAHOM AYELE
Judges at the Federal High Court have overturned the National Lottery Administration...
A newly enacted regulation by the Council of Ministers lets eligible producers pledge...
Jul 25 , 2026 . By FITSUM TADESSE
A fuel tanker carrying tens of thousands of litres was confiscated after its driver a...
Loading your updates...