LOCATION MATTERS


LOCATION MATTERS

A digital advertising board of a previous age being overtaken by growing trees in front of National Theatre. The large-scale corridor development project being undertaken in Addis Abeba is mandating only digital means of advertising along main streets. Digital screens on street poles and elsewhere in the city are becoming more common, but this one has seen better days.


In-Picture

TIRE-ING SITUATION

Corrugated metal sheets held down by wooden beams, tires, and other materials help give shelter to this home in the Richie neighborhood. The area was known to hold one of the capital's oldest bowling alleys. City residents make use of such materials to counter vulnerabilities exacerbated by mother nature's forces. Satellite dishes are also attached to the roof, further bolstering it while contributing to residents' entertainment options. ...


In-Picture

SIGN SURGE

A group of uniformed workers carefully pull down a sign board around Millenium Hall. The Corridor Development projects around Addis Ababa aim to modernize the city's infrastructure by requiring digital signboards. Despite the additional costs, the initiative offers several benefits, including real-time updates, energy efficiency, dynamic content, and remote management. ...


In-Picture

MARKET MINGLE

Visitors walk around a Moroccan bazaar at the Hyatt Regency hotel featuring thirty Moroccan exhibitors showcasing offerings from leather goods to woodwork and bronze artistry. The capital hosted the inauguration of the Africa Hall last week which included several cultural side events including a fashion show with joint Moroccan and Ethiopian models in the rotunda of the newly inaugurated hall. ...


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