LOCATION MATTERS


LOCATION MATTERS

A digital advertising board of a previous age being overtaken by growing trees in front of National Theatre. The large-scale corridor development project being undertaken in Addis Abeba is mandating only digital means of advertising along main streets. Digital screens on street poles and elsewhere in the city are becoming more common, but this one has seen better days.


In-Picture

HIDDEN REMEDIES

A pharmacy in Gotera has adapted its advertising strategy after the city administration's corridor development project left its building with limited frontage. The corrugated metal sheets surrounding the structure left only a small doorway, making traditional signage impossible. Undeterred, the pharmacy has found a resourceful way to announce its presence, demonstrating resilience and commitment to serving the community—and upkeeping its owner's livelihood—despite the challenges posed by the...


In-Picture

CRANE CHAOS

A crane is working on Africa Avenue (also known as Airport Road or Bole Road), Addis Abeba's main throughfare, near Skylight Hotel. This construction has forced pedestrians off of the new granite walkways. These walkways, part of a recent corridor development project, were donated by Midroc Investment Group, the same company that owns the Millennium Hall across the street, which is also slated for renovations...


In-Picture

BENCH BOXES

In the lobby of its headquarters, Ethio Post, one of Africa's oldest postal services, has repurposed old post boxes as metal benches. Established in 1894 by imperial edict, the Ethiopian national postal service has a long history. While initially part of the broader communications infrastructure, postal and telecommunications services were separated in 1953. Ethio Post's head office building was finished in 1969...