LOCATION MATTERS


LOCATION MATTERS

A digital advertising board of a previous age being overtaken by growing trees in front of National Theatre. The large-scale corridor development project being undertaken in Addis Abeba is mandating only digital means of advertising along main streets. Digital screens on street poles and elsewhere in the city are becoming more common, but this one has seen better days.


In-Picture

STREET CELEBRATIONS

Youth celebrating traditional new year celebrations, Gobe, are marching down Africa Avenue. September brings with it multiple Ethiopian holidays celebrated on the high street--including Meskel and Ireecha. Gobe, for young men, and Shinoye, for young women is a significant cultural event with roots in Oromo culture, marking the new year and symbolizing renewal and hope ...


In-Picture

LOCATION MATTERS

A digital advertising board of a previous age being overtaken by growing trees in front of National Theatre. The large-scale corridor development project being undertaken in Addis Abeba is mandating only digital means of advertising along main streets. Digital screens on street poles and elsewhere in the city are becoming more common, but this one has seen better days...


In-Picture

UNDER DEVELOPMENT

A creative destruction site shows the demolished area around Kera behind corrugated tin fences that are skillfully painted on the other side. The gentrification of the city is in full swing under the guise of the city's ambitious corridor development project, with the transformation of neighborhoods and displacement of long-standing, lower-income residents. The structures have been razed, leaving a solitary tree standing for the time being...


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