LOCATION MATTERS

In-Picture

DIGITAL DETOUR

A sign advertising the Telebirr mobile payment service hangs inside a taxi, promising passengers a seamless, cashless fare experience. QR codes, Merchant IDs, and Operator IDs offer multiple ways to pay if only the network held up. In a city racing toward "cashless" status, many can't help but chuckle at the idea of tapping phones in beat-up, overcrowded taxis where connectivity is as wobbly as the suspension. Modern finance meets old-school transport, with results that are, at best, aspirationa...

COMMUNITY LIFT

From left: Fekadu Beshah, Heineken Ethiopia Sustainability & CSR Manager; Shewit Kebede, Social Impact Ambassador; Tolawak Feyissa, Koye Feche District Mayor's Office; and William Mills, Heineken Ethiopia Corporate Affairs Director, cut the inaugural ribbon at the launch of new homes. Heineken Ethiopia built houses for over 45 households in Koye Feche Sub-district, Sheger City, Oromia, empowering communities through dairy, cattle, and poultry farming initiatives...

PIPE LIFE

A pipe around Filwuha offers a refuge. Among a towering stack of Reinforced Concrete Drainage Pipes, a small space has been claimed as a home. The makeshift shelter inside one of the pipes contains a simple bed of blankets on a wooden board and a pair of worn-out sneakers, providing a glimpse into a life of resilience and illustrating a powerful image of survival in a harsh setting. A few scattered belongings hint at the daily struggle to meet basic needs. The contrast between the cold concrete...