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LOAD MASTER


LOAD MASTER

A man lounges atop sacks and boxes of consumer goods stacked on a veteran pickup truck. On the road leading to Arat Kilo roundabout, the truck would be delivering its goods to awaiting customers. The use of old pickup trucks remains a vital part of the supply chain in the city and country as the method is cost-effective and flexible for both distributors and retailers. The man on top would be the load and unload hand.

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In-Picture

FUEL REALITY

A gas station attendant in Addis Abeba's Lideta District on Chad Street stands between stacks of empty oil drums directing a steady stream of vehicles, while another man stands in front of him hands behind his head with visible frustration on his face. As motorists queue for fuel, the forecourt reflects more than routine commerce. It has become a daily stage where shifting fuel supplies, retail price adjustments, and the city's relentless demand converge...


In-Picture

GREEN WHEELS

A row of electric scooters stands ready for commuters at Bole Brass, Cameroon Street, attracting the attention of curious young onlookers that pay 300 Br per hour. Sleek, silent and requiring little more than a charged battery, As Addis Abeba pushes forward with massive corridor development projects and searches for cleaner, fuel-free alternatives to ease urban congestion, electric micromobility platforms are steadily becoming part of the city's evolving transport matrix. Whether they remain a n...


In-Picture

CORN CHORUS

A young vendor grips a handheld microphone, calling out prices over a towering pile of freshly harvested maize at a roadside tent market in Gofa Sefer. His amplified voice cuts through the noise of traffic and competing traders, turning a basic sales pitch into a survival tool in a crowded urban economy. As seasonal harvests flood into Addis Abeba, informal and semi-formal vendors are increasingly leaning on low-cost audio technology to seize attention and convert passersby into buyers. The m...