Liyu Water Hits Market

Nov 14 , 2020

Liyu Water has joined the burgeoning bottled water industry as the 101st brand with a total investment of 315 million Birr. Established by Ensh General Trading Plc, Liyu water bottling plant is situated at Dima in Sebeta, Oromia Regional State. The factory, which lies on 15,000Sqm of land, produces bottled water in sizes ranging from 350ml to two litres and has the capacity to bottle 360,000lt of water a day. The company, which finalised its construction five years ago, currently operates with about 140 employees and eventually plans to diversify into other sectors such as fruit juice production. “There is a huge gap between the availability of bottled water in the country and the population of the country," said Esayas Eferem, CEO of Liyu Water. “This is exactly why we have ventured into this business despite its competitiveness." Ensh General Trading Plc, owned by Henok Mekonnen and Selamawit Nigussie, has been in the business of import and export for the last decade and a half. The company exports different spices and grains and imports safety equipment for construction companies. Currently, there are around 101 bottled water companies operating in the country with Boss Amesada being the most recent company to have joined the market.



A street lamp around Addis Abeba Stadium melds into the concrete backdrop emblematic of the capital's ageing infrastructure. Over the past few years, Ethiopia's electric grid has been subject to destruction and theft, subjecting the public treasury to hundreds of millions in losses. Nearly half of the country's population does not have access to electricity. A series of projects by the World Bank has contributed to the slight but essential upgrade to the nation's grid, including a 500 million do...



A trio of donkeys drag along the main road in front of Menlik School around the Arat Kilo area. While the four-legged domestic animal is a venerated member of the Ethiopian labour force, its skin and meat are increasingly valued in the international markets. Rhong Chang, a donkey slaughterhouse operating in Assela Town, Oromia Regional State reopened its services after a seven-year break two years ago. Public outroar has often accompanied the entrance of donkey abattoirs into Ethiopia since anot...



A bustling market emerges under a bridge in the boroughs of the Bole Michael area. Addis Abeba City Administration has launched a series of aesthetic initiatives embalmed in themes of beautification and urbanisation that have removed thousands of shops built with makeshift tents. Above a quarter of Addis Abeba's labour force is engaged in the informal economy, which while often associated with connotations of illegality, remains a sizeable employer in emerging economies across the world. Calibra...