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Leather Companies Join Faltering Brand

September 4 , 2021

New Wing Addis Shoe Factory Plc and Pittards Ethiopia have received certificates to begin the manufacture and export of a range of leather products, including bags, shoes, and jackets, under the struggling Ethiopian Highland Leather (EHL) brand. The brand, owned by the Leather Industries Association, has failed to garner any export revenues since its conception in 2015. The Association spent over three years under development with technical and financial support from the Japan International Cooperation Agency (JICA) before the first certificates were granted to Davimpex Bahir Dar Tannery Plc and Ethio-Leather Industries Plc in 2019. Exports of leather goods generated 39 million dollars last year, only 39pc of the targeted amount.


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