FORTUNE+ VIDEO SPONSORED CONTENTS ADVERTORIALS FORTUNE AUDIO Fortune Careers TRADE AFRICA Election 2026 New TIME REMAINING UNTIL ETHIOPIA’S NATIONAL ELECTION 0Days 0Hours 0Minutes 0Seconds

Fortune Logo

Kerchanshe Group, in collaboration with its charitable wing Buna Qela, has launched a bold initiative to distribute 3 million improved coffee seedlings to farmers across the Oromia and Southern Nations, Nationalities, and Peoples’ (SNNP) regions. This impactful program supports both sustainable coffee farming and aligns with the national Green Legacy Project, Ethiopia’s ambitious reforestation and climate resilience campaign.


The distribution began in Kochere and Bonde, where farmers welcomed improved, sunlight-tolerant seedlings capable of producing up to 30 quintals per hectare — far above the national average. The initiative then extended to Adola and Hama Kebele, reaching more communities with high-yielding, climate-resilient coffee plants. Most recently, the program entered its second phase in Me’ee Bokko Woreda, with further distributions planned as part of the continued commitment to reach thousands of farmers across multiple districts.


These improved coffee varieties offer remarkable productivity: up to 62 quintals per hectare with irrigation, and 35 quintals per hectare without irrigation. Through this, Kerchanshe is actively contributing to the growth and transformation of Ethiopia’s coffee production, focusing not just on quantity but also on quality and sustainability.


This program is powered by 10% of Kerchanshe Group’s annual profit, reinvested into society through Buna Qela Charity Association. It includes not only the free distribution of seedlings but also training and technical support, empowering farmers with the knowledge to plant, nurture, and sustainably harvest the crops.

By combining commercial expertise with a deep social mission, this initiative is a testament to Kerchanshe Group’s vision of social impact, environmental stewardship, and economic empowerment. The effort supports both the local coffee economy and Ethiopia’s long-term Green Legacy goals, making a tangible difference in climate adaptation, rural development, and the future of Ethiopian coffee.


PUBLISHED ON May 30,2025 [ VOL 26 , NO 1309]

[ratemypost]


Related Posts

[ssba-buttons]

Put your comments here

N.B: A submit button will appear once you fill out all the required fields.

Editors' Pick

Exclusive Interviews

State Enterprises from Oracles to Apprentices

Dec 22 , 2024 . By TIZITA SHEWAFERAW

Charged with transforming colossal state-owned enterprises into modern and competitiv...

Agenda

Rising Costs, Inflation Threaten Insurance Industry

Aug 18 , 2024 . By AKSAH ITALO

Although predictable Yonas Zerihun's job in the ride-hailing service is not immune to...

Agenda

BREWING DISCONTENT

Jul 28 , 2024 . By TIZITA SHEWAFERAW

Unhabitual, perhaps too many, Samuel Gebreyohannes, 38, used to occasionally enjoy a couple of beers at breakfast. However, he recently swit...

Fortune News

Electric Vehicle Push Leaves Investors in the Lurch

Jul 13 , 2024 . By AKSAH ITALO

Investors who rely on tractors, trucks, and field vehicles for commuting, transporting commodities, and f...

Commentaries

Europe Needs the Plot, Ethiopia Needs the Price

Ethiopia has built new eyes for its most valuable export. The question is what it wil...

African Lessons for an Indian Airline Going Through Tough Times

The appointment of Tewolde Gebremariam as chief executive officer (CEO) and managing...

Fineline

Leaders of the National . . .

Leaders of the National Election Board are in a charm offensive mood, of a sort. Last week, they organised a rare tour for members of the me...

When the country’s most. . .

When the country's most senior diplomats and envoys return back to their posts after two-week debriefings, they leave behind a point or two...

Editorial

Listen to the Poets Before Bulldozers Narrow Addis Abeba's Memory

Aug 14 , 2026

Aschalew Fetene, known as “Ardi” and admired for his poetic depth, has built a ti...

In Going Digital, the State Designs for the Citizen It Wants to Have

Aug 8 , 2026

The World Bank asks readers to picture a mother in rural Ethiopia who has never held...

The Rains May Fail, Policy Dare Not

Jul 31 , 2026

Weldu Yiheysh has not read the Pacific temperature charts. He does not need to. In Shibta District of Enderta Wereda, in...

Cost Recovery by Public Institutions Becomes a Hidden Tax

Jul 25 , 2026

Ideally, citizens who have paid income tax all year should not have to reach for thei...

Gallery

Parliament Approves New Cabinet Members

Oct 6 , 2021

Parliament Approves New Cabinet, Incorporates Opposition Leaders Lawmakers have approved today the nominations of 22 ministers, including three opposition leaders. Two MPs have voted against, while 12 abstained...

2020 in Posterity

Jan 5 , 2021

TIGRAY VOTES DESPITE "NULL & VOID" THREAT

Sep 9 , 2020

IN-PICTURE: LAUREATE'S RECEPTION  

Dec 14 , 2019

PM Abiy Ahmed (PhD) at a Gala Dinner Called for the Awarding of the Félix Houphouët-Boigny Peace Prize

May 6 , 2019

Faces, Voices of Addis Abeba

Apr 26 , 2019

Sunday With Eden

The Plate on the Screen Isn't the Plate on the Table

Last week, I listened to Dr Berry Dubiso, a podcast named after an Ethiopian doctor a...

Ten Years at the Gate, a Dream That Never Stood Still

Last Sunday, my family gathered for what was meant to be a simple farewell. There was...

Life Matters

A Body Learns Itself from the Inside

Some experiences resist explanation. One can read volumes, hear them described, or wa...

Children Fall. Some Parents Detonate

As an overprotective mother, I know that sudden and cold knot in the stomach all too...