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Japanese Product Penetrates Ethiopia’s Market

September 21 , 2019


Rohto Pharmaceutical Co., a Japanese fast-moving consumer goods and pharmaceutical products manufacturer, has begun sales of “Rohto Ice” eye drops in Ethiopia. Ethiopia is the first destination for the product in Africa. Before starting to supply the eye drop to Ethiopia, the company got a green light from Ethiopian authorities to sell its products locally. The eye drop, which contains zinc sulfate hydrate used for curbing inflammation for eyes affected by intense ultraviolet rays, is a prescription drug that will be sold at hospitals and pharmacies through a local agent. The product, which would be consumed by those with high disposable incomes, will be produced and shipped from factories in Japan. The company is looking into producing the drug locally in the future.




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