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INSURERS OPEN UP: Gudissa Legesse, CEO of Awash Insurance


January 5 , 2020


Gudissa Legesse, CEO of Awash Insurance

Gudissa Legesse, 51 years old and a father of six, is the new CEO of the 25-year-old Awash Insurance, replacing long-serving CEO Tsegaye Kemsi last month. Gudissa obtained his degree in business administration and a master's degree in marketing management from Addis Abeba University. He has worked in the insurance industry for the past 24 years. Before he joined Awash he served at United Insurance.

What is your biggest fear?

Instability and traffic accidents

What was the brand of your first ever mobile phone?

Nokia 3310



Which animal do you hate the most?

Which social media platform do you use most frequently?

Which bill surprised you? And for what was it and how much was that?

I haven't had an experience like that


How long do you spend on your phone?




A maximum of 30 minutes and that is for international calls

Which foreign meal did you not like after tasting it?

I don't eat meat products in foreign countries

Where do you want to go on earth before you die?

Historical places like Athens, Greece


What is your biggest regret?

Not being a university lecturer

If you get a chance to have dinner with one of the prominent people, with whom you choose to have that supper?

No one, but I enjoy meals with my best friend Bayisa



PUBLISHED ON Jan 05,2020 [ VOL 20 , NO 1028]






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