A sign used on products with a specific geographical origin that translates to qualities or a reputation was presented as a viable tool for enhancing brand recognition and garnering higher profit for manufacturers last week. Dubbed Geographical Indicators (GI), Fabrice Pinnard (PhD) availed several registration modalities and the utility to producers attending the presentation. With over 9,200 products registered worldwide from 40 member countries, the expert from the Cirad icipe coffee program indicated increased addition of value on production and across the value chain. He said GI-registered products garner 2.2 times as much as non-registered ones when they sell in the European Union, while the prospect of increased earnings was suggested for Ethiopian products like coffee, leather and honey. Solomon Getu, secretary of the Ethiopian Leather Industries Association, was showcasing Ethiopian Highland Leather (EHL) at the event organised at the Embassy of France. He said EHL is a leather product marked by a superior molecular structure. Solomon is hopeful GIs would be ideal for the country's leather industry as the unique texture is already garnering attention from fashion houses in Italy and the UK.
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