Radar | Jul 23,2022
June 29 , 2019
By SELAMAWIT MENGESAHA ( FORTUNE STAFF WRITER )
Ethiopia Kids TV Channel, the 30th television channel to be launched in the nation, started trial transmission last month.
Founded by seven professionals hailing from journalism, the arts, information technology, mass communication, education and other social science fields, the first television station dedicated to children's programming was established with 30 million Br in investment. The station commenced operations on African Child Day, a celebration initiated by the then Organization of African Unity in 1991.
The channel is established to provide entertainment, educational and informative content for children and teenagers 24 hours a day, according to Eskinder Kebede, managing director of Ethiopian Kids TV.
Ethiopian children, zero to 14 years in age, constitute about 43pc of the total population of 108 million people, according to the Central Intelligence Agency (CIA) report of July 2018.
"Even as the way young audiences consume media has fundamentally changed," said Eskinder, "it’s one of the top ways that families and kids spend time together."
Before starting the process for the establishment of the company, the founders conducted a survey.
"In the last two years, the company has been conducting a survey that indicates Ethiopian children need an indigenous children's media outlet that gives due attention to their culture and related issues," Eskinder said.
The company secured a license under the trade name of Ye Ethiopia Lijoch from the Ethiopian Broadcasting Authority in 2018, becoming an addition to the nine public and 20 privately licensed satellite television stations.
Ethiopian Broadcasting Corporation, which started operations in November 1964, is the pioneer state-owned channel in the country and broadcasts to 4.3 million households with satellite dishes, according to a media survey report released in March 2017.
The new channel is mainly devoted to children's programming, but it will cover family issues with due emphasis on children's rights and their wellbeing. It also includes children's plays, music and songs, question and answer competitions, puppet shows, dramas, films, reading books and storytelling with characters.
"The programmes are designed to be participatory, showing Ethiopian culture like an elder, entertaining like a friend, educating like a teacher, with the best interest of the child in mind," Eskinder said.
Children’s television programming is still an important means for children to entertain themselves and learn important values in life, according to Seble Hailu, a psychologist and counsellor.
"Children shouldn't have more than two hours a day of screen time though," Seble said.
Media use is linked to obesity, other eating disorders and lack of exercise, because kids do not want to be pulled away from television shows when they should be physically active for multiple hours every day, according to Seble.
The expert believes the right approach to media is not to set rules but to help parents and caregivers understand the effects of media and give them practical tools they can use.
"Families should strike a balance when it comes to giving children screens," Seble added.
PUBLISHED ON Jun 29,2019 [ VOL 20 , NO 1000]
Radar | Jul 23,2022
Fortune News | Aug 01,2020
Radar | Feb 06,2021
Fortune News | Apr 13,2019
Fortune News | Jun 01,2019
Fortune News | Jul 23,2022
Fortune News | May 29,2021
Fortune News | Aug 31,2019
Radar | Dec 05,2018
Radar | Feb 12,2022
July 2 , 2022 . By RUTH TAYE
On a rainy afternoon last week, a coffee processing facility in the capital's Akaki-Qality District was abuzz with activ...
November 27 , 2021
Against my will, I have witnessed the most terrible defeat of reason and the most sa...
November 13 , 2021
Plans and reality do not always gel. They rarely do in a fast-moving world. Every act...
October 16 , 2021 . By HAWI DADHI
Residing in a country with no capital market, an organised marketplace for trading se...
Leaders of the National Election Board are in a charm offensive mood, of a sort. Last week, they organised a rare tour for members of the me...
When the country's most senior diplomats and envoys return back to their posts after two-week debriefings, they leave behind a point or two...
September 24 , 2022
Look no further than the flower industry to appreciate the importance of the European...
September 17 , 2022
The debate shortly after the Council of Ministers nodded a bill to open the financial...
September 10 , 2022
Ethiopia's policymakers and wonks began planning the economy and directing its course...
September 3 , 2022
The late American President, Ronald Reagan, went back after 50 years to a college in...
PM Abiy Ahmed (PhD) at a Gala Dinner Called for the Awarding of the Félix Houphouët-Boigny Peace Prize
May 6 , 2019
The enormous amount of money generated by the beauty industry amazes me. How we, as consumers, take the words of producers for granted and t...
Or see contact page