Ethio telecom Introduces Loyalty Scheme, Online Retail Platform

Apr 30 , 2022


The state-owned Ethio telecom has launched a customer loyalty programme and an online retail platform ahead of impending competition from Safaricom Ethiopia Plc. The 'Ashamtele' customer loyalty programme allows subscribers to win incentives and rewards based on points collected from using telecom services such as voice, internet and SMS. Subscribers can use the 'Telegebeya' web-based sales platform to buy mobile devices, modems, and broadband terminals. The platform is being rolled out in Addis Abeba, where users can pay for their products through Telebirr and have the goods delivered. The state-owned operator's Telebirr mobile money platform has garnered over 17 million subscribers since launch in May 2020. It has facilitated transactions worth over eight billion Birr.


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