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Bus Enterprise Turns to Advertising

July 18 , 2021

In an attempt to create new revenue streams, Anbessa City Bus Enterprise will soon begin leasing advertising space on its fleet of 700 buses. The advertising will be available in both digital and print formats and the Enterprise aims to earn up to 10 million Br annually through the scheme. This marks the second time that Anbessa is trying its hand at advertising, with the previous attempt five years ago curtailed by aesthetic damage to its buses. The Enterprise serves 600,000 passengers daily on 125 routes across Addis Abeba. It is also in the process of acquiring 100 low-entry buses at an estimated cost of 20 million dollars through loans obtained from the World Bank.


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