BGI Plans Expansion, Merge Subsidiaries in Bid to Reclaim Market Leadership from Rival Heineken

Dec 25 , 2023

BGI Ethiopia, one of the country's top brewers, has announced an aggressive five-year expansion plan, aiming to consolidate its four subsidiaries - Meta Abo, Zebidar, Raya, and Castel - into a single corporate entity under BGI. The strategy, spearheaded by the new CEO, Herve Milhade, is designed to challenge Heineken's current market dominance. The ambitious overhaul signals BGI executives' resolve to reclaim the top position in the brewing industry. The CEO disclosed that the expansion includes doubling BGI's annual production capacity to 10 million hectolitres by the end of 2028. The first phase will see Meta Abo liquidated within a year and relocating BGI's plant in Addis Abeba to Sebeta town in Sheger City and Maichew town in the Tigray Regional State, with both relocations completed in approximately 18 months. During a media briefing at the Sheraton Addis last week, Milhade outlined his vision for BGI, emphasising the importance of his restructuring plan in the company's growth trajectory. However, these changes have stirred concerns among BGI's 5,500-strong workforce, comprising both full-time and contract employees. The CEO assured that the company would focus on expanding its sales network and recruiting new talent post-relocation, offering significantly higher compensation packages to those unable to continue with BGI.


Ethiopian Seafarers Contribute $50m Annually in Remittances

Ethiopian Maritime Authority disclosed 50 million dollars in annual remittances from seafarers deployed internationally. Abdulber Shemsu, the director general of the Authority, said Ethiopia's membership in the International Maritime Organisation (IMO), establishes global standards and guidelines for safe, secure, and environmentally sustainable shipping practices. With 176 member countries and three associate member countries, including Ethiopia, the IMO provides a framework for ensuring...


AfDB Launches $1.5m Initiative to Propel Agro-Industrial Parks

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Cabinet Approves Public Service Legislation

Council of Ministers has unanimously approved the legislation that aims to raise the competency and professionalism of public service in the country. The Federal Civil Servants Proclamation is pending ratification from Parliament. The decision was made during the 30th meeting of the Cabinet last week, which follows the ratification of the public service and administrative policy. Currently, the 176 federal agencies within 22 ministries, collectively employ around two million people. The polic...