Berhan Bank Unveils New Logo

Dec 7 , 2019

Berhan Bank announced the change of its logo as part of its rebranding endeavours at its ten-year celebration event. The Bank has allocated a budget of close to eight million Br, which was contracted to Digital Impression Marketing & Advertising Agency. The design of the new logo and the printing work was proposed to the Bank by the Agency. Digital Impression worked with Dashen, Enat and Zemen banks. The design and other work for the rebranding took around a year and six months to finalize. The Bank has spent close to 600,000 Br for another advertisement company, Berry Advertising Agency, who won the bid to launch the campaign for the rebranding. Established with a paid capital of 154.7 million Br in 2009, Berhan's paid-up capital has reached 1.7 billion Br with deposits climbing to 10.8 billion Br in the last fiscal year. Abraham Alaro, president of the Bank, Gumachew Kussie, board chairperson of the Bank, and Daniel Kitaw (Prof), the first chairperson, were among those who attended the Bank's ten-year celebration.



A street lamp around Addis Abeba Stadium melds into the concrete backdrop emblematic of the capital's ageing infrastructure. Over the past few years, Ethiopia's electric grid has been subject to destruction and theft, subjecting the public treasury to hundreds of millions in losses. Nearly half of the country's population does not have access to electricity. A series of projects by the World Bank has contributed to the slight but essential upgrade to the nation's grid, including a 500 million do...



A trio of donkeys drag along the main road in front of Menlik School around the Arat Kilo area. While the four-legged domestic animal is a venerated member of the Ethiopian labour force, its skin and meat are increasingly valued in the international markets. Rhong Chang, a donkey slaughterhouse operating in Assela Town, Oromia Regional State reopened its services after a seven-year break two years ago. Public outroar has often accompanied the entrance of donkey abattoirs into Ethiopia since anot...



A bustling market emerges under a bridge in the boroughs of the Bole Michael area. Addis Abeba City Administration has launched a series of aesthetic initiatives embalmed in themes of beautification and urbanisation that have removed thousands of shops built with makeshift tents. Above a quarter of Addis Abeba's labour force is engaged in the informal economy, which while often associated with connotations of illegality, remains a sizeable employer in emerging economies across the world. Calibra...