Awash Hires Kenyan Firm For Rebranding

November 27 , 2021


Awash Hires Kenyan Firm For Rebranding

Awash Insurance has inked a deal with Brand Integrated Consulting, a company based in Kenya, to rebrand the insurer's look. When Awash partnered with Deloitte to map out its 10-year strategic plan, rebranding was among the recommendations put forward by the consulting company. The Kenya-based firm, which had previously carried out rebranding work for Awash Bank, was awarded the project after competing against local and international companies. Awash Insurance netted 270 million Br last year, a 23pc jump from the previous year. The insurer serves customers through 52 branches and has managed to collect over 1.2 billion Br in aggregate gross premiums.


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