American Firm Invests in Local Food Maker

Dec 28 , 2019

PepsiCo, an American multinational food, snack and beverage corporation, joined Senselet Food Processing Plc as a major shareholder. Veris Investment, a private equity firm, and PepsiCo will run the company, the former being a minority shareholder. Veris Investment, which is engaged in the food value chain in Sub-Saharan Africa, founded Senselet Food in 2015. Senselet makes the SUN Chips brand from locally-sourced potatoes. SUN Chips is distributed with various flavours and different sized packs. The company has established business partnerships with local farmers over the past three years. Along with the Dutch government, the company has been facilitating farmer training programmes intended to increase yield and produce high-quality potatoes. Located around 65Km from the capital, Senselet has more than 150 employees.



They say, "Where there is traffic, there is business." It reflects the colour of Addis Abeba roads and roundabouts. Around Bole, commonly known as the Ring Road, vendors serve tea and snacks underneath a bridge. Owing to these selling methods allow pedestrians and drivers to get the service they need while walking and driving. Despite that, such practice has become a frequent encounter in the heart of the city streets. The most common purpose of a ring road is to reduce traffic volumes in the ur...



Pedestrian walkways around Addis Abeba are growing smaller by the day, competing to gain a foothold in the public spaces. The city, which prides itself as Africa's political and diplomatic capital, becomes a showcase of contrast. Beauty and affluence wrestle destitution and poverty to claim space. Vendors have displayed their second-hand outfits, shoes and luggage for sale on a roundabout in front of the Ministry of Education, up at the Arat Kilo area...



Retired city buses were once converted to bakery outlets retailing bread supplied by ‘Sheger Bakery' during their twilight zone. The city administration had used Anbessa City buses as its retail shops before formal outlets replaced them. Sheger Bakery, touted as the largest bakery and flour factory with the potential of baking two million loaves of bread daily, was to cater for millions of people in Addis Abeba with a subsidized bread supply but failed to live up to expectations. The old city...