Radar | Feb 13,2021
Haile Hotels & Resorts, a local company founded by prominent athlete Haile G. Selassie built its seventh hotel in Adama, Oromia Regional State, with a total investment of 403 million Br.
The fourth property for the operator in Oromia Regional State, Haile Hotel Adama is located right at the gate of the city near Aba Geda Conference Centre. It is expected to be operational as of January 2020, and currently 85pc of the construction of the hotel is finished.
Haile Hotel Adama is a five-storey building resting on an 11,500Sqm plot of land. It will have 120 rooms, six conference and event halls with a capacity of up to 500 people, two bars, two restaurants and a coffee shop, as well as food and beverage outlets. It will also feature a health club, dry sauna, steam, spa, swimming pools, massage services, wellness centre, outdoor and children's playgrounds and parking capacity for 200 cars.
For the construction of the hotel, the company leased the plot for 18 million Br. Different companies have constructed the hotel. Geretta Consulting Architects & Engineers, a local firm that has previously designed and supervised the construction of Burkina Faso Embassy, the Oromo Cultural Centre, Snap Plaza and the Zefmesh Grand Mall among others, supervised the project.
Once the hotel becomes fully operational, it is expected to create job opportunities for 300 people.
Haile Hotels & Resorts started its first operation by opening Haile Resorts Hawassa in 2010. It is a four-star resort resting on 52,000Sqm of land. It features 126 guest rooms, eight food and beverage outlets and five ballrooms that can accommodate between 25 to 2,000 attendees.
Currently, Haile operates resorts in Debre Berhan, Arba Minch, Ziway, Shashemene and Sululta Yaya Village. Haile Palace Addis Abeba, Haile Hotel Adama, Konso and Wolayta Sodo are under construction.
The Hotel's mission is to deliver memorable guest services, according to Melkamu Makonnen, director of Hotels & Resorts at Haile & Alem International Plc, which has been operating for nearly two decades in real estate, hospitality, hotels, resorts, tour and travel operations, a hotel management school, cinemas, gyms and spa businesses.
“We sell memories,” said Melkamu.
Nationwide, there are 600 starred hotels, while Addis Abeba has 164 starred hotels that have a total of 8,000 rooms to 10,000 beds. The city also has 1,129 non-star level hotels.
The number of tourists flowing to the country is also growing. Five years ago, the country generated 2.8 billion dollars from 770,428 tourists that visited the country. Last year, the revenue reached 3.5 billion dollars from 933,000 tourists.
Fisseha Asres, a hotel expert who has worked in management positions in different hotels, says that the hotel should work on making the country a destination of tourism and conferences.
"Before opening hotels, the owners of the hotel should learn about who their target clients are and work consistently to meet their needs," Fisseha said.
PUBLISHED ON
Oct 26,2019 [ VOL
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