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ROLLING ADVERT


ROLLING ADVERT

Urban movement meets street-level marketing in this vivid slice of life at Meskel Square. Mobile billboard carts line the roadside, their makeshift frames carrying bursts of advertising energy, while a neat row of parked bicycles sits quietly beside them, adding a softer counterpoint to the hustle. Above, the massive concrete pillars of the elevated light rail rise like steady markers of the city’s direction, with afternoon traffic flowing beneath in a constant, unbroken pulse. Under a bright, hazy sky, the scene captures the city balancing trendy invention and infrastructure, where improvisation at ground level meets the firm geometry of modern transformation overhead.

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In-Picture

BOTTLE MOUNTAIN

A mountain of plastic takes a pit stop. As the sweeps during the day in Addis Abeba, an Isuzu truck loaded with tightly bundled sacks of discarded plastic bottles rolls through a fuel station, carrying the leftovers of a city's daily consumption on its back. The towering cargo, tied together like an oversized puzzle of waste, pauses between pumps and traffic as commuters move around it. In a scene where fuel powers journeys and plastic tells a story of what those journeys leave behind, the truck...


In-Picture

DANCING COLOURS

Under the bright Addis Abeba sun, a burst of colour, rhythm and tradition takes centre stage. Dressed in vibrant cultural attire, performers bring movement and music together at the new Addis Abeba City Administration Theatre Houses Enterprise Children and Youth Theatre in Flamingo, on Africa Avenue, transforming an ordinary public space into a lively showcase of heritage. With shields raised, feathers swaying and traditional steps echoing through the crowd, the scene feels like a conversation b...


In-Picture

SCULPTED MEMORY

Under grey skies, in front of the Economic Commission for Africa (ECA), inside Addis Abeba Park along Menelik II Avenue, stands a striking tribute to the late Hachalu Hundessa. Mounted on horseback, the statue captures the singer and activist in a symbolic pose, holding a microphone, shield and spear, a blend of artistry, courage and memory. Surrounded by lush greenery and quiet pathways, the monument feels less like a silent figure of stone and more like a storyteller, carrying melodies, strugg...