FORTUNE+ VIDEO SPONSORED CONTENTS ADVERTORIALS FORTUNE AUDIO Fortune Careers TRADE AFRICA Election 2026 New TIME REMAINING UNTIL ETHIOPIA’S NATIONAL ELECTION 0Days 0Hours 0Minutes 0Seconds



LIVING GROUND


LIVING GROUND

On Mauritius Street in Gofa, the old football ground stands like a stubborn memory the city never managed to erase. The pitch may be worn, uneven, and dust-kissed, but none of that seems to matter when the game begins. Residents gather along the edges of the field, some standing, others half-sitting on the grass, all pulled in by the same shared excitement. Every cheer, shout, and laugh turns the space into more than just a playing ground, it becomes the area’s living pulse. This is where identity shows up in its simplest form: boots on rough soil, makeshift lines, and a match that carries far more weight than the scoreline suggests. Children and elders alike fold into the same rhythm, bound by a game that asks for nothing but presence.

[ssba-buttons]

In-Picture

IRON JUNGLE

Somewhere between “Monday morning motivation” and “this job definitely didn't come with a user manual,” a lone artisan of steel crouches in the middle of what looks like a metal jungle gym designed by a very ambitious architect. Armed with a welding mask, gloves, and the kind of focus that says “I have seen things you wouldn't believe,” he wrestles with a stubborn piece of machinery that looks like it lost an argument with gravity years ago and never recovered. Around him: a fores...


In-Picture

STREET SPARKS

At Gabon Street near Meskel Flower Roundabout, a multi-deck car carrier stacked with brightly modified rally vehicles moves through the capital's grey afternoon, drawing attention without trying too hard. The convoy feels out of place in the daily rhythm of traffic, yet it signals something bigger taking shape beneath the surface. These purpose-built machines point to a growing motorsport and automotive subculture finding space in the city's evolving leisure economy. As Addis Ababa continues...


In-Picture

SMILE CRAFT

In the heart of 4 Kilo, tradition is still very much in business. The city's most underrated essential accessory is on full display: the humble Miswak also known as mefaqiya in Amharic. No toothpaste needed, just grab it and go like past generations. It's a reminder that success doesn't always arrive in grand announcements, it gets built, stubbornly and patiently, one small branch at a time. Even ambition here has a manual setting. Keep your focus sharp, your intentions cleaner than freshly p...