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INVEST LOCAL


INVEST LOCAL

Minister of Trade & Regional Integration Kassahun Gofe, cuts the ribbons as Sebsbie Abafira Abajobir, president of the Ethiopian Chamber, officially opens the 15th Ethiopian Chamber International Trade Exhibition on February 4, 2026, at Mesqel Square, alongside other senior government officials and investors. The exhibition features participants from 20 countries, including 50 foreign companies and more than 300 domestic companies. Held under the motto “Buy from Ethiopia, Invest in Ethiopia,” the event brings together small and medium enterprises as well as high-profile companies. Participants represent sectors such as agriculture, manufacturing, mining, logistics, finance, and technology, and are engaged in both import and export activities. The exhibition is jointly organised by the Ministry of Trade and the Ethiopian Chamber.

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In-Picture

IRON JUNGLE

Somewhere between “Monday morning motivation” and “this job definitely didn't come with a user manual,” a lone artisan of steel crouches in the middle of what looks like a metal jungle gym designed by a very ambitious architect. Armed with a welding mask, gloves, and the kind of focus that says “I have seen things you wouldn't believe,” he wrestles with a stubborn piece of machinery that looks like it lost an argument with gravity years ago and never recovered. Around him: a fores...


In-Picture

STREET SPARKS

At Gabon Street near Meskel Flower Roundabout, a multi-deck car carrier stacked with brightly modified rally vehicles moves through the capital's grey afternoon, drawing attention without trying too hard. The convoy feels out of place in the daily rhythm of traffic, yet it signals something bigger taking shape beneath the surface. These purpose-built machines point to a growing motorsport and automotive subculture finding space in the city's evolving leisure economy. As Addis Ababa continues...


In-Picture

SMILE CRAFT

In the heart of 4 Kilo, tradition is still very much in business. The city's most underrated essential accessory is on full display: the humble Miswak also known as mefaqiya in Amharic. No toothpaste needed, just grab it and go like past generations. It's a reminder that success doesn't always arrive in grand announcements, it gets built, stubbornly and patiently, one small branch at a time. Even ambition here has a manual setting. Keep your focus sharp, your intentions cleaner than freshly p...