MyCharge Technology PLC officially launched its shared power bank rental service at the Hyatt Regency Hotel on May 30, 2025, under the theme Powering Digital Ethiopia. Founded by DDF Group, the company offers a mobile app-based solution that allows users to rent power banks by scanning a QR code, use them on the go, and return them at any station. Since its soft launch, MyCharge has gained over 5,000 users and set up more than 60 locations across Addis Abeba. MyCharge stations also function as digital advertising screens, offering marketing opportunities at events and public spaces. The company has introduced a franchise model to expand its network and plans to reach 150 stations by the end of the year, with a broader national rollout in sight. It is also preparing to enter the electric vehicle charging market. As part of its “rent one, donate one” initiative, MyCharge donates one birr from every hour-long rental to charity, linking its services to a social impact model.