54 Capital, an investment firm based in London and Dubai, invested 300 million Br to set up Aura Beauty Soap, a new soap factory. ZAK Ethiopia Plc, a subsidiary of the investment firm, will produce the new product, Aura, for the Ethiopian market with 80gm and 175gm packages. The investment will create 300 job opportunities. Aura is presented in Olive Oil, Rose Extract, Aloe Vera and Milk and Honey varieties. “We are committed to producing world-class products that will help in import substitution and save foreign currency,” said Saad Aouad, chairman of 54 Capital. ZAK Ethiopia, a company managed by 54 Capital, manufactures laundry soap, liquid detergent, detergent powder, detergent bars and personal wash products. 54 Capital also manages Gullele Soap Factory S.C., Tana Edible Oils, Chef Luca Pasta, Aquasafe and Etete Dairy.
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