ZamZam Bank struck a deal with Link All Technology S.C. for a product that links to travel agencies and hotel bookings during travels to Saudi Arabia last week. Dubbed Guzo le-Umrah, the product is expected to assist customers who have saved in Mudarabha Hajj & Umrah accounts to facilitate pilgrimage arrangements. Kedir Bedewi, the vice president of the Bank, pointed out that the expansion of branches has to go in tandem with digital banking to warrant operational efficiency. Over 400,000 people from Ethiopia are estimated to yearly partake in the journey to Mecca in Saudi Arabia. Yenus Abdi, the CEO of the tech Company, and Melkia Bedri, president of the Bank, signed the memorandum of understanding at the Al-Nahari Hotel, Ethio-China Street.
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