Forget flashy billboards and painted signs. In Mekelle, a single yellow jerrycan resting on a dusty curb does the job just fine. It’s the new language of the street—simple, unmistakable, and profitable. The written note tells motorists that petrol is available, but not at the government rate. At 200 Br a litre, the markup is steep, yet demand remains constant. Across Ethiopia’s regional cities, this quiet trade fills the gap left by formal distribution channels. What began as a stopgap has become a fixture, as the jerrycan turns from household container into a marker of scarcity and enterprise.

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