Kenya has launched two linked digital trade platforms, BiasharaLink and Deal House, designed to transform African embassies into hubs for trade and investment under the African Continental Free Trade Area (AfCFTA). Developed by Real Sources Africa, the platforms aim to close Africa’s trade execution gap by digitizing interactions among merchants, banks, financiers, buyers, and diplomatic missions. BiasharaLink structures and tracks trade opportunities aligned with AfCFTA priorities, while Deal House connects opportunities with credible partners, financing, and contract support. Felix Chege, CEO of Real Sources Africa, said integration discussions are underway with Bunna Bank and Awash Bank, and that future plans include addressing logistics bottlenecks. Mathias Kamp, Regional Director of Konrad-Adenauer-Stiftung, noted that policy and logistics remain major challenges for AfCFTA and that his organisation is supporting dialogue between governments and the private sector. The initiative seeks to leverage the commercial potential of more than 1,000 diplomatic missions across Africa, with a focus on supporting SMEs and women-led businesses.

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