Frehiwot Tamiru, CEO of Ethio telecom, introduced new services at the Haile Grand near the Lamberet area last week. The telco has launched four services including multi-media messages that enable users to send and receive video and audio files. Incorporated within the 4G network coverage, the text characters are upgraded to 1,600 while simultaneous reach is availed. The Company advanced voicemail access along with the expanding business landscape which executives believe will have an impact on swift communication.