SOFT SLOUCH


SOFT SLOUCH

A road sign around Zewditu leans into the main road as if desperately reaching to remind passers of road safety. The Addis Abeba Transport Bureau has recently started to issue tickets to transgressing pedestrians in a last-ditch effort to reign in traffic accidents. The recent nine-month performance review by the capital's transport bureau revealed that around 286 people have died, with the majority being working-age young men. Massive digitization of the road infrastructure has been underway for the past four years, with a smart traffic management centre around Megenagna and self-regulating traffic lights in condensed areas, which has not yet materialized.

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In-Picture

TIMELESS COMEBACK

Unilever Ethiopia, a subsidiary of the British household name Unilever, unveiled a new line of Vaseline skincare products on Thursday, June 26, at the Sheraton Hotel. The launch featured several new scented lotions and petroleum jelly products. Unilever Ethiopia CEO Nesibu Temesgen and UK Ambassador to Ethiopia Darren Welch attended the event...


In-Picture

SKY LOOP

As a part of the enormous makeover of the country, a curvacious metal object pops out around Ghion Hotel, Stadium area announcing its presence among the electric poles in the area. Huge structures like these exist around the world serving different purposes and as a country planned for smart cities, the newly upgrades hint the essence of the plan...


In-Picture

DRIED WEALTH

No matter the inflation or currency swings, food stays a top priority after shelter—though both come at a high cost. Ehel Berenda in Atobis Tera, the backbone of the grain supply, waits for customers making their once-in-a-few-months bulk purchase, unless big events call for food to serve hundreds or thousands. Dried foods like grains and pulses are essential here: mainly because they can be stored well for months, and ensure families have security when times get tough...