William Shakespeare has never been a stranger to expressing a certain truth in his lines.

“All the world’s a stage, and all the men and women merely players,” he once wrote in his 16th-century play, “As You Like It.”

Yet, two decades before this, Guillaume de Salluste expressed a similar sentiment, while the Irish have the age-old adage that the world is a stage and most of us are desperately unrehearsed.


cliff coccker


It is one of the things that remind one of Cliff Cocker, who passed away a few months ago. He was a lifelong political activist with a range of talents as an actor, comedian, director, lecturer and scriptwriter. Clifford was also arts editor for the Morning Star, a British socialist daily, working right up to his death in August 2021 due to COVID-19.

Starting in the mid-1980s, he was teaching theatre studies at Addis Abeba University. He was further assigned as our freshman English teacher. As we met him, it looked as though we were like two performers in a play; we as students and he as a teacher, but on separate stages, one with a ridiculously melodramatic essence and the other its opposite.


At first, we were glad that our English teacher was a Brit, but that was in vain. It never started well for almost all of us. Many of our classmates who were not from Addis Abeba did not only not have an English dictionary but had never seen one before coming to the capital. The rest of us never had one, yet had to go to a library to look for the meaning of words. As it is to an extent true today, most people believed that English was important only for schools, especially for composing the mandatory senior year paper, but with diminishing marginal returns after that.


It was a kind of a roller coaster immediately turning our pleasure to pressure. Yet, a significant number of our classmates readily rehearsed as if for the stage. This was fitting for the man who is a stage director and for whom each word counts with its proper articulation. Previously while going through an English dictionary, our focus of struggle was only about meanings. Not after that. An item we never thought necessary and consequently never cared about was phonetics.

“Phonetic describes the way that spoken words sound. To sound out an unfamiliar word, you break it into its phonetic parts, saying each in the order in which it appears,” describes Vocabulary.com. It is “about pronunciation, or the way language sounds.”

In no other class do I remember that we studied these phonetic sounds, probably as our classrooms were non interactive and our teachers were not great English speakers. We proved that rehearsing begins from simple phonetic mastery; it is only what is rehearsed that stays put.


This is also what other industries learn from the stage performing industry, like mastering pitches or maintaining a customer.

Why do we keep a job description file and update it, if not to identify desperately unrehearsed gaps?

It helps us develop a training plan that guarantees a minimum, on-the-job training or work-related instruction that prepares us to perform our current jobs. We rehearse to find the subtle hints of what makes us better at that job. It is not merely an act of committing to memory and automating responses. It is a tool for identifying hidden weaknesses and improving upon them continually.

The same goes for strategic papers and policies. It should help those implementing it rehearse knowledge, skills and attitudes for the successful completion of their task, and accommodate technological changes.



PUBLISHED ON Jan 22,2022 [ VOL 22 , NO 1134]




Tadesse Tsegaye (seetadnow@gmail.com), a polyglot with experience in multicultural-cum-institutional settings in resources management.





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