FORTUNE+ VIDEO SPONSORED CONTENTS ADVERTORIALS FORTUNE AUDIO Fortune Careers TRADE AFRICA Election 2026 New TIME REMAINING UNTIL ETHIOPIA’S NATIONAL ELECTION 0Days 0Hours 0Minutes 0Seconds



MONSOON MAYHEM


MONSOON MAYHEM

A restaurant in Bole creatively adorned its ceilings with inverted umbrellas, a playful nod to the rainy season. The country experiences two primary rainy periods: Kiremt, the main season accounting for up to 80pc of annual rainfall, and Belg, a shorter period. Although Kiremt spans from June to September, its patterns fluctuate yearly due to climate change and natural weather cycles. While crucial for agriculture, which sustains the majority of the population, the heavy rains can also trigger devastating consequences like flooding and landslides. The recent catastrophic landslide in Gofa Zone, Southern Ethiopia Regional State which struck on July 24, 2024, was the result of intense rain showers in the Gezi Gofa wereda, claiming nearly 257 lives, according to aid agencies.

[ssba-buttons]

In-Picture

IRON JUNGLE

Somewhere between “Monday morning motivation” and “this job definitely didn't come with a user manual,” a lone artisan of steel crouches in the middle of what looks like a metal jungle gym designed by a very ambitious architect. Armed with a welding mask, gloves, and the kind of focus that says “I have seen things you wouldn't believe,” he wrestles with a stubborn piece of machinery that looks like it lost an argument with gravity years ago and never recovered. Around him: a fores...


In-Picture

STREET SPARKS

At Gabon Street near Meskel Flower Roundabout, a multi-deck car carrier stacked with brightly modified rally vehicles moves through the capital's grey afternoon, drawing attention without trying too hard. The convoy feels out of place in the daily rhythm of traffic, yet it signals something bigger taking shape beneath the surface. These purpose-built machines point to a growing motorsport and automotive subculture finding space in the city's evolving leisure economy. As Addis Ababa continues...


In-Picture

SMILE CRAFT

In the heart of 4 Kilo, tradition is still very much in business. The city's most underrated essential accessory is on full display: the humble Miswak also known as mefaqiya in Amharic. No toothpaste needed, just grab it and go like past generations. It's a reminder that success doesn't always arrive in grand announcements, it gets built, stubbornly and patiently, one small branch at a time. Even ambition here has a manual setting. Keep your focus sharp, your intentions cleaner than freshly p...