Fortune News | May 21,2022
Jemal Ahmed (left), CEO of MIDROC Investment Group, hands Adanech Abiebie (centre), deputy mayor of Addis Abeba, the city that is home to a new factory from one of the conglomerate’s subsidiaries, a bottle of milk. The milk product comes with a new twist – it can stay fresh for three weeks if refrigerated.
Shimelis Abdisa, president of the Oromia Regional State, where the plant will partly source its milk, takes note of the bottle.
An expansion project under Lame Diary, one of MIDROC’s 70-or-so subsidiaries, the new plant cost 600 million Br to construct. The new products will be distributed under the Shola Milk brand, which the company established after acquiring the privatised Diary Products Development Enterprise in 2007.
Milk stays fresh under refrigeration for three to four days. A process known as extended shelf-life, a form of pasteurisation, can increase this by five to seven times. This is expected to benefit distribution to farther-off areas as well as reduce wastage. With the plant's construction beginning in 2019 and machinery imported from Italy, no part of the production process will involve manual handling, including packaging. Aside from milk, 10,000lt of which the new plant can produce in an hour, Shola will also use it to process by-products such as cheese and yogurt.
Lame is one of around 40 milk processing companies in Ethiopia, producing over 200,000lt a day.
Packaged milk products are a relatively new phenomenon for the country, growing in tandem with the urban population, though not fast enough to the industry’s insiders. Among their challenges are a poor supply chain and shortages of nutritious animal feed that helps cows produce better-quality milk in greater quantities.
PUBLISHED ON
Apr 10,2021 [ VOL
22 , NO
1093]
Fortune News | May 21,2022
Editorial | Jun 19,2021
Radar | May 23,2021
Fortune News | Oct 02,2021
Fortune News | Dec 11,2021
Editorial | May 21,2022
Commentaries | Dec 19,2021
Radar | Feb 29,2020
Agenda | May 23,2021
Covid-19 | Sep 04,2021
Aug 18 , 2024 . By AKSAH ITALO
Although predictable Yonas Zerihun's job in the ride-hailing service is not immune to...
Jul 13 , 2024 . By AKSAH ITALO
Investors who rely on tractors, trucks, and field vehicles for commuting, transportin...
Jul 13 , 2024 . By MUNIR SHEMSU
The cracks in Ethiopia's higher education system were laid bare during a synthesis re...
Jul 13 , 2024 . By AKSAH ITALO
Construction authorities have unveiled a price adjustment implementation manual for s...
Dec 14 , 2024
Ethiopia's monetary policy has shifted conspicuously in recent years. Gone is the era...
Dec 7 , 2024
For decades the Ethiopian Petroleum Supply Enterprise (EPSE), a state-owned giant ent...
Nov 30 , 2024
In the corridors of government offices worldwide, the question of how much to pay mem...
Nov 23 , 2024
The fiscal puzzle deepens as the Council of Ministers approved a supplementary budget...
Loading your updates...