LOOKING GLASS


LOOKING GLASS

A public phone around the Gofa Mebrat Hail area evokes memories of a bygone era when access to a global network was not a mere dip into one’s pockets. Telecommunication was introduced in 1894, with network interruptions during Italy's invasion. Ethiopia re-organised the Telephone, Telegraph and Postal services in 1941 and formed the Imperial Board of Telecommunications (IBTE) in 1952. Ethio telecom which has been divorced from the communications authority since 2010 currently has more than 74 million mobile subscribers.

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In-Picture

TIMELESS COMEBACK

Unilever Ethiopia, a subsidiary of the British household name Unilever, unveiled a new line of Vaseline skincare products on Thursday, June 26, at the Sheraton Hotel. The launch featured several new scented lotions and petroleum jelly products. Unilever Ethiopia CEO Nesibu Temesgen and UK Ambassador to Ethiopia Darren Welch attended the event...


In-Picture

SKY LOOP

As a part of the enormous makeover of the country, a curvacious metal object pops out around Ghion Hotel, Stadium area announcing its presence among the electric poles in the area. Huge structures like these exist around the world serving different purposes and as a country planned for smart cities, the newly upgrades hint the essence of the plan...


In-Picture

DRIED WEALTH

No matter the inflation or currency swings, food stays a top priority after shelter—though both come at a high cost. Ehel Berenda in Atobis Tera, the backbone of the grain supply, waits for customers making their once-in-a-few-months bulk purchase, unless big events call for food to serve hundreds or thousands. Dried foods like grains and pulses are essential here: mainly because they can be stored well for months, and ensure families have security when times get tough...