OPEN FOR AD
FORTUNE+ VIDEO SPONSORED CONTENTS FORTUNE AUDIO Fortune Careers New TRADE AFRICA New

Fortune Logo
Garanba Bottling, a subsidiary of B&C Aluminum Plc that bottles South Spring Water, has closed a deal with a UK-based company to export one million dollars worth of bottled water to England.

Garanba Bottling, a subsidiary of B&C Aluminum Plc that bottles South Spring Water, has closed a deal with a UK-based company to export one million dollars worth of bottled water to England.

Garanba Bottling signed the deal with the British company on January 1, 2020, and will deliver the water in a month. It will ship 1,200tn of bottled water as a trial run by March. The first shipment will take five 20-foot equivalent units, which will constitute one million bottles. South Spring Water will mainly be delivered in 0.6lt and 1.2lt bottles.

The bottler negotiated the deal with B&C Fitting Limited, a UK-based aluminum producer, to export its products, according to Berhanu Getahun, board chairperson of Garanba Bottling, which was established with an investment of 410 million Br in Aregobena Wereda of Sidama Zone.

Garanba Bottling, which operates with 310 employees, has the capacity to produce 16,000 bottles of water an hour and plans to increase this number within the next three months.


Garanba Bottling signed the deal with the British company on January 1, 2020, and will deliver the water in a month.

Before inking the deal, the two parties completed the testing and sampling process, which took close to three months.

"Following the first round," said Berhanu, "we'll seal a long-term agreement to ship 50 containers a month."


Garanba Bottling has also been negotiating with buyers for close to two months to start exporting its products to Saudi Arabia, according to Berhanu.

"We've sent a sample to the company and currently we are working on the contract agreement,” said Berhanu.


To encourage the export of bottled water, the Ethiopian Bottled Water, Soft Drink, Fruit & Vegetable Processing Manufacturing Industries Association has sent a letter to the business diplomacy directorate of the Ministry of Foreign Affairs to facilitate the export of bottled water to neighbouring countries.

Origin Water, bottled by Origin Food & Beverage Factory located in Oromia Regional State, has been exporting bottled water since last year with Djibouti as its main destination.

Since embarking upon the export of bottled water, Origin Water has shipped a total of 1.2 million tonnes of product, worth an estimated seven million dollars.

“Currently, there are some gaps in our export venture to the neighbouring country due to foreign exchange problems that limited us from importing more machinery to increase our production," said Haymanot Anbesse, quality control manager of Origin Water.


Currently, there are close to 97 bottlers operational in the country, with a total registered capital of three billion Birr.

The increasing competitiveness of the thriving industry compels the bottlers to stretch their reach to foreign countries, said Zewdie Shibere (PhD), assistant professor at Addis Abeba University's School of Business & Economics.

"They should be applauded for their new venture, since it brings in foreign exchange," said Zewdie.

In general, the current supply of bottled water still falls short of the population of the country and thus bottlers should also work on the local accessibility of water by setting competitive prices, according to Zewdie.


PUBLISHED ON Feb 29,2020 [ VOL 20 , NO 1035]

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.



Related Posts

Put your comments here

N.B: A submit button will appear once you fill out all the required fields.

Editors' Pick

Editorial

Policy Unpredictability Pernicious, When Frequented Dreadful

Dec 24 , 2022

Biniam Mikru heads the department of cabinet affairs under Mayor Adanech Abiebie. But...

Agenda

Is the Coffee Bonanza Here to Stay?

Jul 2 , 2022 . By RUTH TAYE

On a rainy afternoon last week, a coffee processing facility in the capital's Akaki-Qality District was abuzz with activ...

Editorial

Financial Sector-sourced Glucose Drips No Remedy to Save Economy

Nov 27 , 2021

Against my will, I have witnessed the most terrible defeat of reason and the most sa...

Editorial

Contingency Economic Plan Necessary to Reconcile with Political Storm

Nov 13 , 2021

Plans and reality do not always gel. They rarely do in a fast-moving world. Every act...

Commentaries

Ethiopia's Silent Turn to Austerity While Attempting Economic Liberalisation

In the animating landscape of Ethiopia's economic reality, an increasingly fervent tr...

A World of Debt

Recent headlines seem to augur a global debt crisis. The United States is teetering on the precipice of a self-inflicted default. Egypt,...

Fineline

Leaders of the National . . .

Leaders of the National Election Board are in a charm offensive mood, of a sort. Last week, they organised a rare tour for members of the me...

When the country’s most. . .

When the country's most senior diplomats and envoys return back to their posts after two-week debriefings, they leave behind a point or two...

Editorial

A Million Dollar Question for a Likely Trillion Birr Budget

Jun 3 , 2023

At the hub of Ethiopia's fiscal planning on King George VI Street, the country's budg...

Banks Ride the Waves of Change Grappling with Growth, Risk

May 27 , 2023

Tauted as a somnolent giant, Ethiopia's financial scene now stirs, roused by favourab...

An African Paradox: Mediating Foreign Wars While Ignoring Homegrown Turmoils

May 20 , 2023

The pungent irony wafting from Pretoria last week was hard to miss. Cyril Ramaphosa,...

Ethiopia's Geopolitical Dance in a Tumultuous World

May 13 , 2023

In March this year, Kamala Harris, the United States Vice President, visited Ghana, T...

Gallery

Parliament Approves New Cabinet Members

Oct 6 , 2021

Parliament Approves New Cabinet, Incorporates Opposition Leaders Lawmakers have approved today the nominations of 22 ministers, including three opposition leaders. Two MPs have voted against, while 12 abstained...

2020 in Posterity

Jan 5 , 2021

TIGRAY VOTES DESPITE "NULL & VOID" THREAT

Sep 9 , 2020

IN-PICTURE: LAUREATE'S RECEPTION  

Dec 14 , 2019

PM Abiy Ahmed (PhD) at a Gala Dinner Called for the Awarding of the Félix Houphouët-Boigny Peace Prize

May 6 , 2019

Faces, Voices of Addis Abeba

Apr 26 , 2019

Sunday With Eden

Adoption: A Boon in Disguise

I am acquainted with several young parents who decided to adopt children from non-governmental institutions. The process involved a six-m...

The Road to Success is Always Under Construction

A while back, I was asked to cover as a substitute teacher for a friend at her primary school teaching jo...

Life Matters

Debt Traps Destabilises Small Businesses

I was standing next to a lady at one of our neighbourhood shops. She was arguing with a shopkeeper to get...

Distress of Digital Payment Penetration

I came across an older man who was complaining about the newly founded experience at a gas station. He, a...