A trade show that aspires to bring much-needed attention to the leather industry unfolded in the capital last week where over 200 exhibitors showcased their products. The organizers hope to utilize the ever impending AfCFTA agreement which allows for easier regional trade. Held at the Millenium Hall the three-day event was attended by industry players from 35 countries and ushered in a magazine produced by the industry along with the introduction of Ethiopian Highland Leather (EHL) to a wider audience. The trade fair has been hosted by different African countries since its launch back in 2008 while having to pause during the pandemic. The Ethiopian Leathers Industries Association partnered with the Industry and Trade & Regional Integration ministries and United Nations Industrial Development Organization (UNIDO) to launch the All African leather fair in Ethiopia this year with the tagline "the cradle of humankind and the origin of leather". The Association has 189 members and seeks to revitalize a sector that has been burdened with a forex crunch, the dismissal of Ethiopia from AGOA and spurs of regional conflict. Redman Bedada, president of the Association, announced the expo at a press event held at the Ambassador Hotel a couple of days before the event.