Initiative Aims to Enhance Product Quality and Facilitate Global Trade Integration The Ethiopian Standards Institute (ESI) has announced the upcoming implementation of a new standard mark for imported products, which will enable consumers to easily distinguish them from locally manufactured goods. This initiative is part of ESI’s broader strategy to ensure product quality and safety. Authorities emphasise that the introduction of this mark aligns with Ethiopia’s ongoing efforts to agree to the World Trade Organization (WTO). By adopting international standards and regulations, Ethiopia is demonstrating its commitment to global trade practices. According to the WTO Agreement on Technical Barriers to Trade, member nations are encouraged to utilise relevant international standards as a foundation for their technical regulations, provided such standards are effective and suitable for local conditions. The ESI believes that the implementation of the standard mark will assist Ethiopia in joining the ranks of other member countries that have adopted similar import standards. This, in turn, is expected to support the country’s trade credibility and facilitate smoother access to international markets. The newly designed standard mark will soon be applied to imported items meeting the necessary criteria, ensuring they are clearly identifiable and subject to regulation alongside local products. This initiative mandates that imported goods adhere to the Institute’s standards before they can receive the mark, effectively aligning the quality of imported items with that of domestic offerings.