A pharmacy in Gotera has adapted its advertising strategy after the city administration’s corridor development project left its building with limited frontage. The corrugated metal sheets surrounding the structure left only a small doorway, making traditional signage impossible. Undeterred, the pharmacy has found a resourceful way to announce its presence, demonstrating resilience and commitment to serving the community—and upkeeping its owner’s livelihood—despite the challenges posed by the second round of the redevelopment initiative of the city government.