Radar | Mar 19,2022
Teferi Mekonnen (right), president of the re-named Oromia Bank, was joined by Yinager Dessie (PhD) (centre left), governor of the National Bank of Ethiopia (NBE), for the unveiling of a new brand logo. Adanech Abiebie and Shimelis Abdisa, mayor of Addis Abeba and president of Oromia Regional State, respectively, attended the event where one of the mid-sized private banks made public its new brand aesthetics on December 2, 2021, at the Sheraton Addis Hotel. Branches across the country also celebrated the new brand logo with their staff.
The new brand updates Oromia Bank’s characteristic green and white logo. It also sheds the “International” in its name and features a leaping horse superimposed over the globe - a melding of tradition and global outlook. It also has eight stripes representing the Geda, an indigenous socio-political system.
“Oromia Bank reaches upward in promise, outward in friendship, and forward in confidence,” reads its new slogan.
The Bank has been showing growth over the years and its industry peers. Its capital ballooned to three billion Birr last year from over a quarter of a billion Birr a decade ago, while its branch network expanded nearly 10-fold in the same period. Run for a decade by Abie Sano, now president of the state-owned Commercial Bank of Ethiopia (CBE), it netted 860.5 million Br over the past year but its injection of paid-up capital has come at a price for shareholders.
Bumps along the road will be hard to avoid, considering the political uncertainty and impacts on productivity. Oromia Bank hopes its new aesthetic will help it ride out the challenges more smoothly.
PUBLISHED ON
Dec 04,2021 [ VOL
22 , NO
1127]
Radar | Mar 19,2022
Verbatim | Apr 30,2021
Fortune News | Mar 02,2024
Commentaries | Apr 30,2021
Featured | May 23,2020
Editorial | Dec 25,2021
Viewpoints | Nov 23,2019
Featured | Dec 28,2019
My Opinion | Sep 06,2025
View From Arada | Aug 20,2022
Dec 22 , 2024 . By TIZITA SHEWAFERAW
Charged with transforming colossal state-owned enterprises into modern and competitiv...
Aug 18 , 2024 . By AKSAH ITALO
Although predictable Yonas Zerihun's job in the ride-hailing service is not immune to...
Jul 28 , 2024 . By TIZITA SHEWAFERAW
Unhabitual, perhaps too many, Samuel Gebreyohannes, 38, used to occasionally enjoy a couple of beers at breakfast. However, he recently swit...
Jul 13 , 2024 . By AKSAH ITALO
Investors who rely on tractors, trucks, and field vehicles for commuting, transporting commodities, and f...
Oct 4 , 2025
Eyob Tekalegn (PhD) had been in the Governor's chair for only weeks when, on Septembe...
Sep 27 , 2025
Four years into an experiment with “shock therapy” in education, the national moo...
Sep 20 , 2025
Getachew Reda's return to the national stage was always going to stir attention. Once...
Sep 13 , 2025
At its launch in Nairobi two years ago, the Africa Climate Summit was billed as the f...
Loading your updates...