FORTUNE+ VIDEO SPONSORED CONTENTS ADVERTORIALS FORTUNE AUDIO Fortune Careers TRADE AFRICA Election 2026 New TIME REMAINING UNTIL ETHIOPIA’S NATIONAL ELECTION 0Days 0Hours 0Minutes 0Seconds



FOOTBALL FERVOR


FOOTBALL FERVOR

  Fans of Arbaminch Kenema, one of the contenders in the premier league, have gathered in a jubilant atmosphere around the Arat Kilo area. Ethiopia boasts a rich footballing heritage and has been a trailblazer in international competition in Africa, with its inaugural international match dating back to 1947. Despite the fervent support from a sizable fan base, the national team's performance on the pitch has often left much to be desired. In search of solace and excitement, many football enthusiasts in Ethiopia turn to the English Premier League and the Spanish La Liga. These global leagues offer a captivating spectacle and serve as a source of entertainment and passion for fans across the country.

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HEART STRINGS

Perched on a concrete curb in 4kilo, a one-man orchestra strapped to his shoulders, this street musician seems determined to prove that romance does not need a luxury venue, just an instrument, a loyal speaker, and enough confidence to serenade an entire city block. Somewhere in the crowd, a passerby is either falling in love or desperately trying to figure out how one man managed to combine a mic, a traditional string instrument (Kirar) with  stubbornness into a full band. Love may be complica...


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STREET ECONOMY

Rows of sneakers dangle like tropical fruit from improvised racks, while stacks of jeans, scarves, and second-hand treasures compete for attention along the busy Mexico square. What looks like an ordinary street market is really a masterclass in retail efficiency: no rent, no air conditioning, no glossy storefronts, just entrepreneurial grit and a pair of wheels. Beneath the city's growing skyline and construction cranes, vendors have created mobile department stores where customers can shop for...


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AUTOMATIC SHADE

Passengers waiting for public transport at the Qera transit point located at Dej Beyene Merid street, navigate the daily challenges of the city's transport ecosystem. Some commuters shield themselves with personal umbrellas, while a few sit in the narrow shade provided by a leaning section of a corrugated iron barrier. As the capital pushes forward with sweeping corridor modernization projects, the upgrading of suburban transit stations to provide dignity and shelter for daily commuters remains...