Ethiopian football’s premier competition is experiencing a financial crisis. Behind the allure of passionate fans and spirited on-field competition, clubs in the Ethiopian Premier League (EPL) are under the spell of mismanagement, opaque ownership structures, and unchecked spending, which threaten the sport's long-term viability. Despite weak revenues, teams often overspend, relying on government subsidies and local sponsorships.
Critics say the League is a fragile system that cannot support sustainable growth or genuine player development. A recent study by Gashaw Abeza (PhD), a professor at Howard University, uncovered the League’s instability. Some clubs allocate as much as 80pc of their budget to player salaries, leaving meagre resources for youth programs or modern training facilities.
Sports officials admit the crisis is real.
Adama Ketema Sports Club, one of Ethiopia’s oldest teams, has an annual budget of around 80 million Br. According to its General Manager, Shimeles Mamye, teh Club needs at least 120 million Br annually to stay competitive. More than 70pc of the Club’s current budget goes toward salaries, hotel stays, and food. Monthly player paychecks can climb as high as 200,000 Br. Shimeles says these are partly the result of intense competition among clubs.
Adama Ketema has lost several key players to teams offering higher salaries.
Arba Minch City Club dedicates three-quarters of its 52 million Br budget to wages, while Jimma Aba Jifar and Wolkite City follow similar models. Gachaw's study found that these spending patterns have made clubs highly vulnerable to financial shocks.
“We've lost a lot of players because other clubs offer higher salaries,” Shimeles said.
Despite efforts to secure private backing, Adama Ketema has struggled to attract substantial sponsorship deals. Last year, the Club earned a mere six million Birr from DStv agreements. Attempts to bring in 45 potential investors yielded limited success, leaving the Club heavily dependent on government support. According to Shimeles, the costs keep rising while revenues fail to keep pace.
“We haven’t been able to attract much investment,” he told Fortune. “Costs keep rising, but our finances aren’t keeping up.”
Gashaw’s study pointed to this trend of overspending across the League.
Hawassa Kenema Football Club devoted 12 million Br, 10pc of its budget, to food and hotel expenses.
Fasil Kenema Sport Club, a team founded in the late 1960s, has a 120-million-Br budget. More than half of that amount comes from the Gondar City Administration, in the Amhara Regional State. Additional funding comes from sponsorships with Dashen Beer, DStv television rights, merchandise sales, and other small partnerships that vary year by year. But like many of its peers, Fasil Kenema uses more than 80pc of its budget on salaries, hotels, and meals.
For Abiyot Berhanu, the Club's general manager, "the allocated budget is never enough." Player salaries can reach 600,000 Br a month, heightening the financial burden. While the Club wants to attract new investors, domestic businesses often view sports as a risky venture.
“Businesses hardly see sports as a profitable venture,” Abiyot said.
Fasil Kenema hopes to become less dependent on government funding by diversifying its revenue streams, including plans to build a stadium of its own. According to Abiyot, a lack of clear government policies or dedicated budgets for football is to blame. Existing subsidies do not come from annual allocations, making them uncertain. He believes the structure of the football industry needs reform to boost operational efficiency, raise visibility, and improve fan engagement.
Match attendance remains low, and clubs frequently struggle to attract sponsors. DStv is in the final year of its 22.5-million-dollar contract with the League, creating additional uncertainty.
Veteran player Shimeket Gugssa, who appeared for several clubs before joining Ethio Electric, blamed weak international exposure on inadequate training facilities, poor player management, and a lack of professional development. He blamed declining fan turnout, which has made the League less attractive to investment from outside.
Governance issues also loom large.
According to the study, clubs have as few as five to as many as 200 general assembly members. At least three clubs do not disclose their ownership structures. The Ethiopian Football Federation is attempting to address these problems by introducing a Club Licensing Policy this year. The new policy sets financial and structural standards for clubs to meet before registering each season, hoping to strengthen accountability and transparency.
The League hosts 18 clubs, up from the usual 16, after three teams based in Tigray Regional State were reinstated following the civil war. Yet, instability persists there.
Wolkite City FC was suspended due to administrative failures and unpaid debts. Unsettled taxes, outstanding player salaries, and overdue hotel bills worsened the situation. According to the Federation's Marketing Head, Abraham Gebremariam, Wolkite City’s problems were compounded by a lack of proper financial documents.
“Some clubs don’t have clear structures,” he told Fortune.
Federation officials say they have plans to make clubs independent by requiring them to operate under their board, manage their finances, and obtain business licenses. Abraham disclosed that, in some instances, bank accounts are controlled by team managers or even players, a practice that invites mismanagement. The League’s financial problems, he says, derive from skewed budgets, weak gate revenues, inadequate sponsorships, and little effort to sell club merchandise. Frequent player transfers have inflated wage bills, and the game itself has deteriorated in quality, further weakening fan support.
Kifle Seife, the general manager of the Ethiopian Premier League S.C. conceded that most clubs are in a precarious position. According to him, they lack the planning, branding, and commercial strategies to generate sufficient revenue from ticket sales or merchandising.
“Ethiopian football clubs are generally weak,” he told Fortune, criticising teams for overspending on players. "There could be illegal payment systems at play.'
A directive issued last year seeks to curb these practices, but enforcement has been limited. There were suspicions that some clubs pay players more than what is agreed in their contracts, and investigations on five clubs and 25 players are underway.
A study by the League revealed that clubs collectively spend over 150 million Br on salaries annually, even though the official salary cap is 57.5 million Br. While non-compliance is punishable, few clubs face real consequences. Kifle urged teams to invest in proper training venues and to focus on technical and psychological support for players, areas he believes remain underdeveloped. He estimated that 98pc of clubs are still under the wing of various government agencies, particularly city administrations, making them fiscally dependent.
Officials acknowledge the strain. In the Amhara Regional State, Fasil Kenema and Bahir Dar Kenema receive public funding from their respective city administrations, despite calls for clubs to become more self-reliant.
“Sports funding is straining public resources,” said Mulugeta Leul, director of the Youth & Sports Bureau, the Amhara Regional State.
Efforts to transition clubs away from subsidies have made limited progress, as few teams have shown they can stand on their own.
Only a few clubs, such as Ethiopia Bunna and St. George, operated with limited government support.
According to Ethiopia Bunna’s General Manager, Gezahegn Wolde, it has done so by securing sponsorships from coffee exporters and suppliers, as well as corporates such as Habesha Brewery and Bunna Bank. Merchandise sales and an annual road race also helped.
Policymakers are revising a long-standing sports policy, shifting focus from competition-centred goals to youth development and new infrastructure. Officials from the Ministry of Culture & Sport say a recent study informed the plan to build multi-sport facility centres nationwide and to pursue more comprehensive structural reforms.
A key proposal is to establish a sports fund, pooling resources from both private and public agencies. A dedicated committee would manage the fund’s daily operations, overseeing project approvals and strategies while retaining the authority to terminate underperforming initiatives. Under the revised policy, clubs would be required to demonstrate financial independence.
According to Tesfaye Bekele, the Ministry’s sports development head, clubs have a history of poor financial management and struggle to attract sponsors, citing past instances of contract manipulation.
“Financial misconduct has been a major problem,” Tesfaye told Fortune. “Clubs are in disarray and need urgent reform.”
The updated policy sets minimum budget requirements for clubs and introduces new limits on the number of foreign players. Each team would be allowed a maximum of three foreign nationals and no foreign goalkeepers. According to Tesfaye, directives are also being crafted to enforce "proper club administration" and financial accountability.
“These administrative measures will be enforced,” he said.
Experts contend that if clubs and their leaders hope to turn around their financial problems, they should rein in expenses and invest in player development. Zeru Bekele (PhD), a sports science lecturer at Addis Abeba University, saw how teams under the Premier League suffered heavy losses during the pandemic because of reduced stadium attendance and match-day revenues. He called their ongoing transfer battles “reckless spending,” noting that clubs devote less than two percent of their annual budgets, often in the hundreds of millions, to youth programs.
“Clubs are financially self-destructing,” Zeru said.
He argued that several teams provide fewer than two hours of training before matches, limiting technical skills and players’ marketability abroad. Selling players internationally, he believes, could serve as a long-term revenue source if clubs invested more time and money in development. Yet, despite the mounting evidence that something should change, clubs appear reluctant to cut costs or improve infrastructure.
Zeru insisted that Ethiopian football will remain stagnant and financially precarious without stronger regulatory oversight, mandatory self-governance, and better marketing strategies.
“Clubs need structured financial strategies and disciplined spending,” he said. “Without those, they won’t survive in the long run.”
PUBLISHED ON
Feb 23, 2025 [ VOL
25 , NO
1295]
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