The World Export Development Forum opened in Addis Abeba today under the theme "Trade and Invest in One Africa." The International Trade Centre and the Ethiopian Ministry of Trade & Industry are jointly hosting the Forum. Present during the opening of the Forum were high ranking government officials such as Sahle-Work Zewde, president of Ethiopia. The forum attracted business leaders, policymakers, entrepreneurs, trade development officials, representatives of international organisations, trade and investment promotion agencies and business associations across the world. The Forum is timed to contribute to Africa Industrialization Week, which is intended to help businesses make the most of the newly ratified African Continental Free Trade Agreement with a special focus on the role of women and youth and to address international business competitiveness issues and profile international investment in Ethiopia and beyond. During the event, a business-to-business matchmaking platform that aims to create new business deals in agribusiness was also organised in partnership with the Ethiopian Chamber of Commerce & Sectoral Associations.