Being competitive in today’s business is never easy. Whatever business you are in, you have to fight it out. Unless you are well equipped with the right tool, it is unpalatable fact that you are bound to lose not only your competitive edge, thus business, but more importantly the courage to recover.
Today’s world is a world of cutting-edge competition where your business is no longer safe from the threat of foreign rivals. In fact, in the age of globalization, everything is exposed to fierce competition from the outside. It is no more a case that your business is dependent only on domestic resources, services, markets and competitions that determine the price of your products or services.
Therefore, it is absolutely unavoidable for you, your partners, as well as your employees to be informed about the state, direction and trends of business affairs locally and in the context of global market.
Unfortunately, never did you have an authoritative lead in business; nor a lead that you need and deserve to get in order to be successful; a voice that would speak out your concerns; a medium that would promote the development of the private sector in Ethiopia which ultimately benefits you as an individual business person.
Fortunately, here is where you find Fortune, the un-disputably best source of information serving the business community in the past twenty two years with a proven record of excellence in journalism.
Fortune is a business newspaper, published and distributed by Independent News & Media Plc, that appears in English every week. It is a news paper of quality, responsibility and standard. It is a business weekly published by a media company dedicated to promote the development of the private sector in Ethiopia and its economic integration to the regional economies, in light of the apparent threat and expansion of globalization. Fortune promotes partnership among Ethiopians and between local and foreign firms. It is a newspaper with a noted record of introducing new business opportunities in addition to its role of articulating the challenges hindering the growth of the private sector.
As a reader, you are to get more useful business news in Fortune than any other publication can offer you. More comprehensive analysis and interpretations than any other media can present to you. In fact, these are some of the qualities of Fortune that has made it the largest circulating paper in its category, surpassing all others in the competition by an average of 60%.
Fortune has been in circulation for the past twenty-two years with the purpose to inform you better, enlighten you more and provide you with access to the amazing world of business information. It is a newspaper with the realization of the challenges ahead: the impact and threats in business, the lack of information the community suffers from and the need to create awareness on where the rest of the world is today.
Don’t take the chance of missing this spectacular business newspaper. Subscribe to it today! We promise, you won’t regret your decision.
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